Blog vs. Website ... Which is Better for Your Small Business?

Blog vs. Website


This is a recurring and valid question … it is one that I asked before setting up my own blogs. There, I gave you a hint.

First of all, I need to make this ultra clear … a blog IS a website. In fact, I want to take it a step further and say that blogs are “dynamic” websites.

• A Blog is: a web log. It is a frequently updated website consisting of blog posts or entries that are arranged in reverse chronological order. So when a reader comes to your blog they see your most recent article or post first.
• A Blog Post Can Be Online Within Minutes: blogs allow you to post written text, audio and video and have it online within minutes, unlike traditional static websites which can take hours to update.
• It is MUCH Easier for a Blog to be "FOUND" Online Than a Static Website:
  The biggest plus for having a blog is... Optimizing Your Site For The Search Engines is Much Easier With a Blog. Each time you publish your blog, you do what is called “pinging”. Pinging automatically notifies the search engines that there is new content on your site... “come and take a look!” The search engines visit your site to index it. So, blogs are indexed much more often and show up 10 times more than traditional static websites in organic searches.
• Blogs are Less Expensive than Websites: Don’t think that just because you paid thousands of dollars to have a website built that you’re going to get people flocking to your site. In fact, I’m going to dare say that most designers have no clue whatsoever about search engine optimization. Their strategy is to make your site look good … “build it and they will come.” … just do a Google search for web designers and take a look at their offerings and you’ll find that most of them will sell on “look good” rather than “get found.”
• Blogs Establish Credibility Much Faster with Readers AND Search Engines: Blogs establish credibility much faster than static websites because blogs by their very nature build a stronger and more vibrant knowledge base. Sure you can do this by adding articles to your static site but it comes down to cost and “findability”. Finding articles on a blog is usually much easier than navigating your way through a static website. With a blog, you can categorize your posts making it easier for people to find you both online and when they reach your blog. After updates or posts to your blog your blog will be indexed within hours. With a static website, you have to “wait” until the search engines do their rounds again, to get it indexed. This could take months, depending on the strategies that you employ.

Blogging and linking blogs with a trusted and "connected" community like www.AllAboutMesaAz.com is the ultimate word-of-mouth to your customers and your potential customers.

We will create a blog for your small business and then link your blog to other blogs in our community. Call us today: 602-796-5341 OR Email: Lonna@AllAboutMesaAz.com